attention

Paying Attention to Packaging

Grocery shopping is a task based activity.

Often times we will walk into an aisle and play out a heuristic script which leads us to select the same product that we always have.

Searching for that product is a process of elimination guided by familiar signals such as the shape and colour of packaging.

In these circumstances, for a product attempting to build market share, disrupting this process and gaining a shopper’s attention is no mean feat.

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